put out a statement right away saying this is not what a real recovery looks like. he noted manufacturing job losses last month. is this taking direct aim at the midwest battleground states? >> it is. you notice the republican press releases and mitt romney's, they had to delete one line that had been a staple. the president promised unemployment below 8%, unemployment hasn't been below 8% since da da da da da. that line did get deleted. that's why the psychological barrier is important. when it comes to manufacturing, mitt romney has a new tv ad this morning, direct to camera, talking to ohio voters about we need to jump start manufacturing. they see that's their way back if they're going to make a come back in ohio and to a lesser extent wisconsin. >> you mention the debate the other night. the president's advisers say adjustments have to be made. how do they explain what happened? >> they're struggling to explain what happened. i spoke with david plouffe a few minutes ago. he said we have to come up with a new tactic, we didn't expect mitt romney to do what he di